This August, we’re showing up in Salt Lake City for a ride that lives up to its name. The Ultimate Challenge Powered by The Phoenix is part of the Salt Lake Criterium weekend, a high-energy cycling event built around elite racing, community, and unforgettable atmosphere.
Whether you’re riding for someone you love, for your own recovery, or because you believe everyone deserves a place to belong, this is a chance to do something hard for something that matters.
When you ride with The Phoenix, your effort goes beyond the course. Every dollar raised helps more people find connection, belonging, and recovery through free programs and events in communities across the country.











